The 14 Best Self-tanners (2025)

There’s something for everyone here, whether you wish to wake up golden bronze or prefer to gradually build up your glow

Photo: Courtesy of the vendors Self-tanner is one of those categories in beauty that can either make your life much better or much worse. Traditionally, the process is time-consuming , takes commitment , and requires patience , and runs the risk of turning you orange. But the latest body tanners promise to develop fast, smell better, and keep your towels, sheets, and bathroom clean in the process — while giving you a realistic faux tan.

Disclaimer: Unlike facial tanners, which often contain pricey anti-aging ingredients, bronzing the body is about covering surface area. Just as you have to use different moisturizers for your face and your body, you should do the same with self-tanner. These products are for below the neck only. $35 at Dermstore Buy $35 at Net-a-Porter Buy The Best Easy Self-tanner Jergens Natural Glow Wet Skin This self-tanner works double duty delivering very gradual color and hydration to skin simultaneously. Apply the moisturizer to wet skin before you get out of the shower; once it’s rubbed in, gently pat dry and you’re done. The formula looks like a moisturizer and feels like one, and you’ll recognize the scent if you’ve used Jergens products before.

$46 at Amazon Buy $46 at Sephora Buy The Best Self-tanner If You’re in a Hurry Dr. Dennis Gross Alpha Beta Glow Pad for Body New York dermatologist Dennis Gross’s wipes are equally travel-friendly, but are specifically designed for use on the body . They offer exfoliation with the help of lactic acid and willow-bark extract and deliver a believable bronzy color that looks natural on even the palest limbs, like mine. Apply the wipes in a circular motion and the color begins to develop in an hour.

$9 at Target Buy $6 at Ulta Beauty Buy The Best Self-tanner for People Who Don’t Want to Do a Lot of Work Vita Liberata Invisi Mousse Foaming Tan Water $27 Vita Liberata’s foam transformed my legs several shades darker in one use. The full glow takes eight hours to develop, but once it does, the result lasts a week and fades evenly. Thanks to a water-base and hydrating botanicals , there’s no need to moisturize before application.

$29 at Sephora Buy The Glittery Self-tanner Tan-Luxe The Butter Illuminating Tanning Butter If you’re looking for a self-tanner with benefits, this lotion from Tan-Luxe also claims to combat the appearance of cellulite. The buttery texture is courtesy of a blend of raspberry seed oil, aloe vera, and vitamin E. As for the illuminating finish — a slight shimmery effect that you can see in natural light, users either love it or hate it. I thought it was very subtle.

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